In 2016, as part of its 90th year celebration and a new branding process, The Will Group convened its senior leadership to reimagine and reinvent its corporate philanthropy program. After decades of giving back to the communities where the company operates, it was time to move from “charitable check-writing” to a more strategic approach to corporate giving and community impact (aka. Corporate Community Engagement) that engages employees and partners, reflects its new brand, and boosts the business’ annual business goals.
Due East designed and facilitated a 4-month planning process led by The Wills Groups senior leadership to create and launch a new Corporate Community Engagement program focused on two unique Signature Programs that reflect its history, brand and goals. Due East worked with the company’s leadership to build internal infrastructure to manage its new Community Engagement program and supported a roll-out that educated and activated employees from the start.
A new Corporate Community Engagement program built into the company’s leadership development program with clear priorities and strategies for boosting business goals and making a measurable impact across its footprint.
In the first year of its Corporate Community Engagement program, 70% of Wills Group employees and 95 business partners actively participated, and $600,000 was raised for charitable organizations in its two Signature Program areas.
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