Corporate Community Engagement
CSR for a New Generation
Due East can help your company develop and implement a corporate social responsibility (CSR) program aligned with your brand, strategies and goals that creates real financial, social and environmental value, aka the triple bottom line.
Gaining a Double or Triple Bottom Line
Today’s customers, employees and investors expect companies to do more than create economic value. Turning your CSR policy into true Community Engagement (CE) keeps your business relevant in today’s global economy. Due East will work with your team to develop a CE program that enhances your brand, supports diversity equity and inclusion, builds stronger community partnerships and boosts employee engagement.
Attract, Retain, and Develop Top Talent
Employees are at the center of Community Engagement (CE). Due East will create a program that offers engagement opportunities for employees at every level to have a meaningful impact within your strategic focus area while developing valuable skills. A strategic CE program differentiates you from other employers by demonstrating your company’s values, benefits and commitment.
Create and Enhance Brand Awareness
Due East will identify opportunities and strategies that are closely aligned with your business goals and brand while defining your company’s commitment to addressing specific areas of need. Your CE program will become your platform for communicating your company’s values and initiatives with your target audiences.
Make Real and Measurable Impact
Going beyond charitable checkwriting, robust CE programs generate meaningful data about the true impact of their investments. Due East can help your team to develop clear metrics to qualitatively and quantitatively track your CE program’s growth and impact. By the end of the first year, you will have success stories and impact data to share with employees, customers, investors and communities.
Program Design
A strategic Community Engagement program is a competitive advantage in a global economy and increasingly, a necessity to meet the rising expectations of today’s customers and employees. Due East will guide your business in developing a corporate social responsibility program that intersects your brand, strategies, and goals with your community’s unique opportunities and needs. We will conduct a market assessment to uncover causes that are important to your customers, employees and communities and affect your long-term success. By the end of the design process, you will have the blueprint to make meaningful and measurable impact in your newly defined focus areas.
Program Implementation
Launching a new initiative relies on the commitment and support of your employees. By engaging employees throughout the design process and launch, Due East sets the stage for rapid adoption. Due East will create an implementation plan that gives you a clear path forward, customizing the marketing and management of your program to match your goals and internal capacity. We also know every good plan needs the systems and processes in place for long-term success and sustainability. Due East will help identify and build infrastructure to put your plan into action and increase the capacity of your employees to lead your new initiative.
Program Implementation
Launching a new initiative relies on the commitment and support of your employees. By engaging employees throughout the design process and launch, Due East sets the stage for rapid adoption. Due East will create an implementation plan that gives you a clear path forward, customizing the marketing and management of your program to match your goals and internal capacity. We also know every good plan needs the systems and processes in place for long-term success and sustainability. Due East will help identify and build infrastructure to put your plan into action and increase the capacity of your employees to lead your new initiative.